Hey, we're the user experience team at Opower.
Our design challenge: to motivate everyone, everywhere, to use less energy. In other words, we design like the world depends on it.
How?
Most people don’t think much about their energy consumption.
We apply user-centered design to energy data to transform it into products that are clear, intuitive, and compelling.
Does it work?
We’re fundamentally changing people’s relationship with energy.
In fact, our users have saved enough energy to replace the Hoover Dam.
Meet the team

Team

We may come from different places and ride different bikes, but we're joined by our love of good design.

  • Adrienne
    Adrienne
    Guidance Counselor
    Adrienne
    Principal User Experience Designer
    Why are you here?To stay out of trouble
  • Colin
    Colin
    Pantone Princess
    Colin
    Graphic Designer
    Why are you here?For the cereal
  • David
    David
    Undercover DJ
    David
    Senior Director, Product Designer
    Why are you here?To change enterprise software
  • Jillian
    Jillian
    Keeper of the Colors
    Jillian
    Senior Graphic Designer
    Why are you here?To design for good
  • Kate
    Kate
    Curiosity Queen
    Kate
    User Experience Researcher
    Why are you here?To observe behavioral science in action
  • Laura
    Laura
    Hoarder of Desktop Curiosities
    Laura
    Senior Copywriter
    Why are you here?To solve meaningful challenges with words!
  • ML
    ML
    Brand Ninja
    ML
    Senior Manager of Creative
    Why are you here?To make things that matter
  • Nikki
    Nikki
    Snack-Bowl Aficionado
    Nikki
    Principal Project Manager
    Why are you here?To cultivate a happy work-life for all
  • Priya
    Priya
    Acronym Investigator
    Priya
    User Experience Designer
    Why are you here?To work on products that make a difference
  • Ryan
    Ryan
    Chief Executive Design Intern
    Ryan
    Director of User Experience
    Why are you here?To work with amazingly talented people
  • Sheena
    Sheena
    Insight Wrangler
    Sheena
    User Experience Researcher
    Why are you here?To work with smart, funny, and caring teammates!
  • Sonali
    Sonali
    Pattern Smuggler
    Sonali
    Designer Developer
    Why are you here?To hang out with Taco everyday
  • Vernon
    Vernon
    Scruffy-looking Word Herder
    Vernon
    Copywriter
    Why are you here?To provide only the funnest of facts
  • Taco
    Taco
    Self-designated Adult in Charge
    Taco
    Betta Tester
    Why are you here?Because Sheena left me here when she went on vacation
  • Jaxson
    Jaxson
    The Wonder-pup
    Jaxson
    Branch Manager, Virginia
    Why are you here?To get belly rubs and give out puppy hugs
  • You?
    Yeah, you.
    We’re always on the lookout for talented designers with a passion for behavior change. We have internship opportunities too! Check out our open jobs or just say hello.

Our Thoughts and Contributions

We like to write and speak about design, code, and behavior change. Here’s some of the latest.

Deena at TEDx

Don't change the products, change the people Watch the video

The Behavioral Science of Limiting User Behavior

Dave and Ryan write for UX Magazine Read the article

The Web is inefficient, but we can fix it

Justin on energy, design, and the Internet Read the article

Looking for some leadership?

We love contributing to the design and sustainability communities. We’re available to lead workshops, give talks, and write articles… just drop us a line and let us know what you’re looking for.

Design principles

Opower is not like other software companies. Our goal is to drive measurable energy savings, so we stick to 5 behavioral design principles for delighting and informing energy consumers.

  • 1
    Design for how people actually behave
    At Opower, our focus is different than most product companies: we strive to influence people's daily actions outside of our product. To do this, we’ve become experts in the science of behavior change. We incorporate behavioral science techniques such as normative comparison, social proof, loss language, defaults, and user commitment into our product designs.
  • 2
    Assume people don't care
    We must accept the burden of relevance — “boring until proven otherwise.” Studies show that people only spend 9 minutes per year thinking about their energy use, so we're starting at a disadvantage. We respect people's limited time, so we use familiar mental models, clear language, and visual cues to help people quickly process our messages.
  • 3
    Always lead to action
    To achieve measurable energy savings, people must change their behavior. We take the time to understand our users so that our savings tips are actionable and can integrate into their lives. Users should always have a clear next step to take.
  • 4
    Aim for lasting relationships, not one-night stands
    People receive Opower reports and products from their utility company. It is important to respect that relationship, and help improve it over time. As we learn more about people while they use our products, we adapt to their circumstances by providing appropriate encouragement and rewards.
  • 5
    Build for everyone... who receives a utility bill
    At Opower, we strive to find the right message and deliver it through the appropriate channel to make sure everyone, everywhere, has the information they need to be energy efficient regardless of their age, income, language, energy knowledge, or access to technology.

Of course we have fun

And we have the pictures to prove it.

We love colors and coordinated outfits!
(maybe a little too much)

Get in touch

We love meeting new people.

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